BRAND DISCOVERY / MARKETING RESEARCH, WEB DESIGN AND ARCHITECTURE, DIGITAL MARKETING SERVICES, AND INBOUND MARKETING SERVICES FOR THE SCHOOL OF PHARMACY |
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| (contract last updated 05/16/2018) | ||||||||||||||||||||||||||||||||||||||||
SCOPE: Contract for Brand Discovery / Marketing Research, Digital Marketing Services, and Inbound Marketing Services for the School of Pharmacy.
Lot 2 (Web Design and Architecture) was awarded under contract #18-5897. | ||||||||||||||||||||||||||||||||||||||||
| CONTRACT # | DESCRIPTION | |||||||||||||||||||||||||||||||||||||||
| 18-5862 | BRAND DISCOVERY / MARKETING RESEARCH, WEB DESIGN AND ARCHITECTURE, DIGITAL MARKETING SERVICES, AND INBOUND MARKETING SERVICES FOR THE SCHOOL OF PHARMACY | |||||||||||||||||||||||||||||||||||||||
| CONTRACT ORIGIN: | ADDITIONAL INFORMATION: | |||||||||||||||||||||||||||||||||||||||
| UW-Madison Purchasing Services 21 N Park St, Ste 6101 Madison, WI 53715-1218 |
UW-Madison users contact: Sarah Martin (608) 265-0443 / FAX (608) 262-4467 sarah.martin@wisc.edu |
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| Restricted to: UW-Madison School of Pharmacy | ||||||||||||||||||||||||||||||||||||||||
| COOPERATIVE PURCHASING: | NO | |||||||||||||||||||||||||||||||||||||||
| CONTRACT TERM: | February 1, 2018 through January 31, 2023, with automatic renewal extensions to January 31, 2025, unless amended, cancelled or rebid. | |||||||||||||||||||||||||||||||||||||||
| NOTE: Vendors are only allowed to provide services for their awarded lots. | ||||||||||||||||||||||||||||||||||||||||
Lot Descriptions Lot 1 – Brand Discovery / Marketing Research Discovery and marketing research work to include brand awareness, brand perceptions, program differentiators, prospective student journey, program barriers, personas, and category perceptions. To be delivered in a full report of findings, consumer insights, recommendations with a complete brand foundations framework, including brand essence, positioning, benefit ladder and marketing challenge.
Lot 2 – Web Design and Architecture (AWARDED IN CONTRACT #18-5897) Web development and design in these key areas: 1) Web redesign of home page and PharmD program section; 2) Content architecture strategy/recommendation for other content areas; 3) User testing and validation. May include web site discovery.
Lot 3 – Digital Marketing Services Digital marketing services focused on generating awareness, interest, and consideration for the PharmD program. Digital marketing services will include: 1) Digital marketing campaign strategy development; 2) Paid media planning and buying; 3) Paid media plan management, tracking and optimization; 4) Creative development and execution of digital ads.
Lot 4 – Inbound Marketing Services Inbound marketing work will include: 1) Development of email templates and execution of email marketing campaigns; 2) Development and execution of landing pages; 3) Content marketing campaigns; 4) Event marketing to generate action; and 5) Lead analysis. |
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| Vendor(s) |
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| Commodity Code | 915-22 / 915-96 / 918-76 / 961-53 | |||||||||||||||||||||||||||||||||||||||
| Federal Employee ID # (FEIN) | 27-5472681 | |||||||||||||||||||||||||||||||||||||||
| F.O.B. | “V” F.O.B. SERVICE/MAINTENANCE |
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| Terms: | The University will pay the Contractor based upon a payment plan accepted by the University in accordance with milestones and achievements. | |||||||||||||||||||||||||||||||||||||||
| Invoicing: | Invoices shall reflect contract pricing. | |||||||||||||||||||||||||||||||||||||||
| Other: | Pricing not available to: University of Wisconsin System campuses, State of Wisconsin Agencies and Wisconsin Municipalities. | |||||||||||||||||||||||||||||||||||||||
| Pricing Information: | Contact agent at (608) 265-0443 or sarah.martin@wisc.edu for pricing. | |||||||||||||||||||||||||||||||||||||||
| Vendor(s) |
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| Commodity Code | 915-22 / 915-96 / 918-76 / 961-53 | |||||||||||||||||||||||||||||||||||||||
| Federal Employee ID # (FEIN) | 39-1496568 | |||||||||||||||||||||||||||||||||||||||
| F.O.B. | “V” F.O.B. SERVICE/MAINTENANCE |
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| Terms: | The University will pay the Contractor based upon a payment plan accepted by the University in accordance with milestones and achievements. | |||||||||||||||||||||||||||||||||||||||
| Invoicing: | Invoices shall reflect contract pricing. | |||||||||||||||||||||||||||||||||||||||
| Other: | Pricing not available to: University of Wisconsin System campuses, State of Wisconsin Agencies and Wisconsin Municipalities. | |||||||||||||||||||||||||||||||||||||||
| Pricing Information: | Contact agent at (608) 265-0443 or sarah.martin@wisc.edu for pricing. | |||||||||||||||||||||||||||||||||||||||
| Vendor(s) |
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| Commodity Code | 915-22 / 915-96 / 918-76 / 961-53 | |||||||||||||||||||||||||||||||||||||||
| Federal Employee ID # (FEIN) | 35-2142037 | |||||||||||||||||||||||||||||||||||||||
| F.O.B. | “V” F.O.B. SERVICE/MAINTENANCE |
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| Terms: | The University will pay the Contractor based upon a payment plan accepted by the University in accordance with milestones and achievements. | |||||||||||||||||||||||||||||||||||||||
| Invoicing: | Invoices shall reflect contract pricing. | |||||||||||||||||||||||||||||||||||||||
| Other: | Pricing not available to: University of Wisconsin System campuses, State of Wisconsin Agencies and Wisconsin Municipalities. | |||||||||||||||||||||||||||||||||||||||
| Pricing Information: | Contact agent at (608) 265-0443 or sarah.martin@wisc.edu for pricing. | |||||||||||||||||||||||||||||||||||||||
Revision History |
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